L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in shade 36 Chocolate Cherry delivers rich, multidimensional color with a shimmering finish. This permanent formula enhances hair with vibrant cherry tones layered over deep chocolate hues, creating a luminous, dynamic look. Designed for lasting color and shine, it provides expert-level results that brighten and refresh your hair with a sophisticated, radiant effect.