Introducing Clairol Natural Instincts Demi-Permanent Hair Dye, now available in 4RV Dark Burgundy. Achieve a deep, rich color that lasts up to 28 washes and covers grays for a natural look. Formulated with ingredients such as aloe and coconut oil, this hair dye nourishes and protects hair while providing vibrant color. Say goodbye to harsh chemicals and hello to naturally beautiful hair.